Facial plast Surg 2006; 22: 070-074 DOI: 10.1055/s-2006-939955
Copyright © 2006 by Thieme Medical Publishers, Inc., 333 Seventh Avenue, New York, NY 10001, USA.
Website for Rhinoplasty and Facial Plastic Surgery
Daniel G. Becker1,2,3
1 Department of Otolaryngology-Head and Neck Surgery, University of Pennsylvania, Hershey, Pennsylvania 2 Department of Otolaryngology-Head and Neck Surgery, University of Virginia Medical Center, Charlottesville, Virginia 3 Becker Nose and Sinus Center, Sewell, New Jersey

ABSTRACT

The Internet has become an important avenue for facial plastic surgeons to make potential patients aware of their practice. It is important for the facial plastic surgeon to understand how the Internet is used by patients and how it can complement a physician's practice. The website unavoidably has a marketing aspect. Although there are no statistics available, certainly a substantial number of patients use the Internet as a primary source for both learning about cosmetic surgical procedures and also to locate a physician. A practice website can provide potential patients with important logistical information; it also provides an opportunity to educate the potential patient about the surgical procedures provided. A website can be an important aspect of the overall practice image. An increasing number of individuals visit the website of their physician or potential physician, so it is important that attention is given to this aspect of a practice.

KEYWORDS

Internet - practice websites - discussion boards - search engine optumization