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DOI: 10.1055/s-0029-1245060
Developing an Effective Succession Plan for Your Practice: Why Should I Care? Seven Strategies to Prosper in Today's New Economy
Publication History
Publication Date:
21 January 2010 (online)

ABSTRACT
The recession of 2008–2009 dramatically changed the landscape of the aesthetic enhancement industry. Patients were no longer spending freely on cosmetic procedures as they once were, and aesthetic physicians felt the crunch—some a little and others a lot. This article reviews sound advice and strategies for what an aesthetic physician can do to survive and even flourish in today's new economy.
KEYWORDS
Aesthetic marketing - cosmetic marketing - marketing for facial plastic surgeons - cosmetic services advertising - medical advertising - medical marketing - word-of-mouth marketing for plastic surgery patients
Catherine MaleyM.B.A.
Cosmetic Image Marketing, 3001 Bridgeway Blvd.
Suite K266, Sausalito, CA 94965
Email: catherine@cosmeticimagemarketing.com