Developing an Effective Succession Plan for Your Practice: Why Should I Care? Seven Strategies to Prosper in Today's New Economy

ABSTRACT

The recession of 2008–2009 dramatically changed the landscape of the aesthetic enhancement industry. Patients were no longer spending freely on cosmetic procedures as they once were, and aesthetic physicians felt the crunch—some a little and others a lot. This article reviews sound advice and strategies for what an aesthetic physician can do to survive and even flourish in today's new economy.

KEYWORDS

Aesthetic marketing - cosmetic marketing - marketing for facial plastic surgeons - cosmetic services advertising - medical advertising - medical marketing - word-of-mouth marketing for plastic surgery patients