Facial plast Surg 2010; 26(1): 026-033
DOI: 10.1055/s-0029-1245061
© Thieme Medical Publishers

Strategies to Grow Your Practice in a Struggling Economy

Tracy L. Drumm1 , John P. Arkins2 , Steven H. Dayan3
  • 1Director of Marketing, IF marketing, Chicago, Illinois
  • 2DeNova Research, Chicago, Illinois
  • 3University of Illinois at Chicago, Chicago, Illinois
Further Information

Publication History

Publication Date:
29 January 2010 (online)

ABSTRACT

Creating a successful aesthetic medicine practice in times of economic uncertainty is a daunting challenge. This article introduces the concept of Retailicine, combining inherent edicts of medicine with the best practices in business, so today's aesthetic physician can develop strategies for success in any economy. Through the efficient use of marketing strategies catered to aesthetic medicine, aesthetic practices can thrive. Emphasizing the patient's experience, effectively using the Internet, and an ego-devoid introspective analysis of the flaws of one's practice are essential for any successful aesthetic physician to grow and be prosperous despite any shortfalls in the economy.