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DOI: 10.1055/s-0029-1245062
Franchise Medicine: How I Avoid Being a Commodity in a Global Market
Publication History
Publication Date:
29 January 2010 (online)

ABSTRACT
As facial plastic surgery becomes more global, pressures for practices to become commoditized will increase. Commoditized practices are those in which price drives the quality of the product. Franchised surgical practices have also recently increased within the United States and abroad. These are always commoditized by their corporate philosophies. There are better ways to create value than to lower price to compete with a neighboring practice. By establishing a Transcendent Relationship™ of growth, both the surgeon and the patient are more satisfied with their facial plastic surgical experiences. Key tools helpful in predicting future directions for a practice, the Four Compass Points™ and the Average Best Patient™, will be introduced.
KEYWORDS
Commoditized surgical practice - franchised surgery - transcendent relationship - lightning relationship - four compass points - average best patient - medical finance
REFERENCES
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Minas Constantinides M.D. F.A.C.S.
Director of Facial Plastic and Reconstructive Surgery, Department of Otolaryngology
New York University School of Medicine, 530 First Avenue, Suite 7U, New York, NY 10016
Email: minas.constantinides@med.nyu.edu