Facial plast Surg 2010; 26(1): 034-038
DOI: 10.1055/s-0029-1245062
© Thieme Medical Publishers

Franchise Medicine: How I Avoid Being a Commodity in a Global Market

Minas Constantinides1
  • 1Department of Otolaryngology, New York University School of Medicine, New York, New York
Further Information

Publication History

Publication Date:
29 January 2010 (online)


As facial plastic surgery becomes more global, pressures for practices to become commoditized will increase. Commoditized practices are those in which price drives the quality of the product. Franchised surgical practices have also recently increased within the United States and abroad. These are always commoditized by their corporate philosophies. There are better ways to create value than to lower price to compete with a neighboring practice. By establishing a Transcendent Relationship™ of growth, both the surgeon and the patient are more satisfied with their facial plastic surgical experiences. Key tools helpful in predicting future directions for a practice, the Four Compass Points™ and the Average Best Patient™, will be introduced.