Facial plast Surg 2010; 26(1): 039-044
DOI: 10.1055/s-0029-1245063
© Thieme Medical Publishers

Exponential Growth Using the Internet and Your Web Site

Robert Baxter1
  • 1Surgeon's Advisor, Miami Beach, Florida
Further Information

Publication History

Publication Date:
29 January 2010 (online)

ABSTRACT

Developing a successful Internet strategy can help attract new patients and take your practice to the next level. Today, as the Internet has evolved, it is more important than ever, especially as your competitors are likely pursuing more aggressive strategies themselves. There are several important components involved, and maximizing your efforts with each can help create a comprehensive and sound strategy that achieves significant results. Behind such a strategy you will find a strong focus in many areas, including Web site development, search engine optimization, link building, content creation, blogs, video, choosing a vendor, patient conversion, Web 2.0, social networking, reputation management, and more. Understanding each of these areas, and the efforts required to tackle each effectively, can help you ensure that your own Internet strategy is functioning well and reaching its true potential.