Facial plast Surg 2016; 32(03): 245-252
DOI: 10.1055/s-0036-1583852
Thieme Medical Publishers 333 Seventh Avenue, New York, NY 10001, USA.

Cosmetic Medicine: Innovative Beauty Care as Popular Medicine in Days Gone By

Wolfgang G. Locher
Institute of Ethics, History and Theory of Medicine, Ludwig-Maximilians University, Munich, Germany
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01.Juni 2016 (online)


Throughout the ages, people yearned for beauty and longevity. This article examines how European physicians began to engage with the field of cosmetics over a century ago, thus introducing the category of aesthetics into medical practice. This historical phenomenon is currently repeating itself.