Summary
Objective:
A model for planning, implementing and evaluating health behavior change strategies
is proposed. Variables are presented which can be used in the model or serve as examples
for how the model is utilized once a theory of health behavior is adopted.
Results:
Examples of three innovative strategies designed to influence behavior change are
presented so that the proposed model can be modified for use following comprehensive
screening and baseline measurements. Three measurement priorities: clients, methods
and agency are subjected to three phases of assessment: goals, implementation and
effects.
Conclusion:
Lifestyles account for the majority of variability in quality-of-life and premature
morbidity and mortality. Interventions designed to influence healthy behavior changes
must be driven by theory and carefully planned and evaluated. The proposed model is
offered as a useful tool for the behavior change strategist.
Keywords
Planning model - behavior change - evaluation
