CC BY-NC-ND 4.0 · Semin Hear 2022; 43(04): 277-288
DOI: 10.1055/s-0042-1758380
Review Article

MarkeTrak—Tracking the Pulse of the Hearing Aid Market

Kate Carr
1   Hearing Industries Association, Washington, District of Columbia
Jan Kihm
2   AZ Marketing, St. Paul, Minnesota
› Author Affiliations


The MarkeTrak surveys conducted by the Hearing Industries Association have been looking at trends in the hearing industry since 1989. The latest survey, MarkeTrak 2022, reviews ongoing trends in hearing device adoption including PSAPs and implants, satisfaction with hearing aids and hearing professionals, and a look into insurance coverage and price considerations. These are discussed as they relate to the five key areas of the marketing mix: people, products, price, place, and perception. The key takeaways from this survey include: adoption has doubled in the past 25 years; more than 75% of hearing aid owners feel the hearing professional play an important role in their success with hearing aids; financial assistance has doubled since 1991 to 54%; and additional efforts are needed to educate consumers on the technology and benefits of hearing aids and early intervention.

Publication History

Article published online:
01 December 2022

© 2022. The Author(s). This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonDerivative-NonCommercial License, permitting copying and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes, or adapted, remixed, transformed or built upon. (

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