Abstract
MarkeTrak has been monitoring trends within the hearing industry for nearly 40 years.
The latest edition, MarkeTrak 25, examines adoption rates, satisfaction with devices
and professionals, coverage for hearing aids, and more. In this survey, OTC hearing
aids were added to the device list to understand how they fit into the market and
whether OTC buyers are using professional assistance, even though it is not required
by the FDA for purchase. Key findings indicate that the overall adoption rate for
all hearing devices (including earbuds with hearing improvement features) has increased
to over half, satisfaction levels with devices and professionals have remained stable
and very high, and financial assistance has increased since the last survey.
Keywords
hearing aid adoption - self-reported hearing difficulty - hearing aid satisfaction
