ABSTRACT
The knowledge and experience gained by effective health behavior research programs
can be applied to adolescent hearing-loss prevention programs to address the public
lack of awareness and concern about the risks of hearing loss. Informative conceptual
theories can be found in the health behavior literature. These theoretical models
have been tested in a variety of settings over many decades. Continuing health communication
interventions that examine changes in awareness levels, attitudes, and risky behaviors
have supported the key constructs described in these behavior theories. Intrapersonal-level
theories predict how knowledge, attitudes, beliefs, and other traits within the individual
will affect health behaviors. Interpersonal-level theories predict how our relationships
with significant others affect our social identity and normative expectations and
how these in turn will affect our health behaviors. The Transtheoretical Model (also
called Stages of Change) focuses on an individual's readiness to make a change in
behavior. The underlying principle of this model is that behavior change is achieved
through various stages. Research driven by the Theory of Reasoned Action and the Theory
of Planned Behavior demonstrates that there is substantial evidence that behavioral
intentions are highly predictive of future behavior. These theories explain the importance
of subjective norms and perceived behavioral control. The Health Belief Model identifies
five important factors that may influence an individual's decision to practice a health
behavior, including perceptions of susceptibility and severity, perceived benefits
and barriers to making a change, and environmental cues to action. Finally, the Social
Cognitive Theory attempts to predict behavior by understanding the interactions that
take place within an individual's social environment. In addition, new models of behavior
change have been introduced that are dynamic and far-reaching. It is time for hearing-conservation
interventions to reap the benefits of research driven by behavioral theory.
KEYWORDS
Health behavior theories - hearing protection - peer pressure
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Judith SobelPh.D. M.P.H.
School of Community Health, Portland State University
P.O. Box 751, Portland, OR 97207
eMail: sobelj@pdx.edu