▪ ABSTRACT
Introduction:
The aesthetic procedure market is growing exponentially in Brazil. This
growth has aroused the interest of several professional categories. The
decision to practice in the sector must consider the market opportunities in
the location in which you intend to operate. However, the area lacks
comparative analyses documenting probable regional differences in the
country. The objective of the study is to describe market differences in
aesthetic procedures between Brazilian states and regions. An index of
potential cosmetic consumption (IPCC) is calculated for such a comparative
analysis.
Method:
Cross-sectional study involving providers of nonsurgical
aesthetic procedures in Brazil. Searches on Google Maps® were
conducted using key terms, and telephone interviews were conducted to obtain
information on professional categories, types of providers, and services
offered. Positive predictive values were obtained for all search strategies
and used to estimate the total number of providers. Population size and per
capita income were considered to calculate the IPCCs for Brazilian states.
Results:
São Paulo, Minas Gerais, and Rio de Janeiro presented the highest
IPCCs, being 524, 210, and 180, respectively. Roraima had an IPCC of 14, the
lowest in the country. The Southeast Region presented, on average, the
highest IPCC (242) among all Brazilian regions.
Conclusion:
Considering
population size and income, the Southeast Region presents the greatest
market opportunities for nonsurgical aesthetic procedures in Brazil. Our
findings may be of interest to healthcare professionals and investors who
work or intend to work in the sector.
Keywords: Cosmetic techniques - Surgery, plastic - Esthetics - Plastic surgery procedures -
Beauty and aesthetics centers - Botulinum toxins - type A - Dermal fillers
Bibliographical Record
