Abstract
Introduction
Social media platforms, particularly TikTok and Instagram Reels, have transformed
professional visibility in medicine. Facial plastic surgeons (FPS) leverage these
platforms for public education and patient outreach. However, the relationship between
social media popularity and scholarly impact remains unclear.
Objectives and Hypotheses
This study examines whether an otolaryngologist's social media presence correlates
with their H-index, a measure of academic credibility. We hypothesize that higher
H-index scores predict greater social media engagement on Instagram and TikTok.
Study Design
Cross-sectional study.
Methods
We extracted HypeAuditor data for TikTok and Instagram engagement metrics among users
with otolaryngology content with ≥25,000 followers. H-index was retrieved from Scopus,
Web of Science, and Google Scholar. Correlation analyses were performed.
Results
Instagram H-index correlated positively with follower count and quality audience,
while TikTok showed no significant association.
Conclusion
Academic credibility influences Instagram engagement but not TikTok, highlighting
platform-specific differences in professional influence.
Keywords
otolaryngology - plastic surgery - facial plastic surgery - social media - H-index
- academic impact - TikTok - Instagram
