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DOI: 10.1055/s-0029-1245065
Multiple Revenue Streams from Your Existing and New Practice Opportunities: Focusing on Core Values Versus Distractions
Publication History
Publication Date:
29 January 2010 (online)

ABSTRACT
The addition of profit centers to an existing or new plastic surgery practice has the potential to produce countless tangible and intangible rewards. It is important however, not to become engrossed in ventures that could distract from one's core business (i.e. aesthetic facial plastic surgery). This article relates some of the strategies taken from the popular business development literature to the setting of plastic surgery practice development.
KEYWORDS
Plastic surgery practice - cosmetic medicine - medical practice development - profit center - medical practice revenue - medical spa
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Edwin F WilliamsIII M.D. F.A.C.S.
Director, Williams Center for Excellence
1072 Troy Schenectady Road, Latham, NY 12110
Email: edwilliamsmd@pol.net