© Thieme Medical Publishers
Business Aspects of Facial Plastic Surgery
21 January 2010 (online)
The practice of medicine is essentially a small business. The physician should be commended for focusing primarily on clinical issues and patient care; however, it continues to become increasingly more challenging to operate as a profitable business. While most of us would prefer to delegate the development operations of our medical practices so that we are able to focus on the practice of medicine, the ultimate responsibility and the difficult decisions should lie with the physician leader. To quote Michael Gerber, author of the E-Myth Revisited, “If one does not allocate time to work on the business, one will continue to only work in the business.” This issue of Facial Plastic Surgery highlights several basic aspects of practice management and development that we feel are crucial to the successful execution on a consistent basis. We hope the information is stimulating and provokes further interest for the developing physician leader.