Evaluation einer bevölkerungsbezogenen Kampagne zu psychischen Erkrankungen – Erfahrungen aus dem Projekt „psychenet“

Zusammenfassung

Ziel der Studie: Evaluation zentraler Botschaften einer Aufklärungskampagne in Hamburg. Analysiert werden Wahrnehmung der Kampagne und Wirkungen auf Einstellungen zu psychischen Erkrankungen.

Methodik: Es wurden telefonische Bevölkerungsbefragungen 2011 (N = 2014) und 2014 (N = 2006) in Hamburg (Interventionsregion) und München (Kontrollregion) durchgeführt.

Ergebnisse: Im Städte- und Zeitvergleich zeigten sich nur wenige Differenzen in den Einstellungen. Sie waren stärker, wenn die Wahrnehmung der Kampagne berücksichtigt wurde.

Schlussfolgerungen: Aufklärungskampagnen haben auf Bevölkerungsebene eingeschränkte Wirkungen. Es ist wichtig, sich mit der Wirksamkeit von spezifischen Aufklärungsbotschaften zu beschäftigen.

Abstract

Objective: From 2011 to 2014, an information and awareness campaign was conducted in the framework of psychenet – Hamburg network for mental health. Evaluation is focused on two aspects: First, the reach of the campaign is examined. Second, effects of the campaign’s key messages on public attitudes concerning mental disorders are analyzed.

Methods: Analyses are based on two representative telephone surveys, conducted in Hamburg (intervention region) and Munich (control region) in 2011 prior (N = 2014) and 2014 post-campaign (N = 2006). Respondents were asked about their awareness of the psychenet campaign and to state their agreement or disagreement regarding attitudes and beliefs about mental disorders.

Results: 7.3 % (74 of 1005) of the respondents from Hamburg were aware of psychenet. Compared to the other respondents, this subgroup displayed a stronger accordance with the campaign’s key messages. However, regarding the total population over the course of time, differences in attitudes towards mental disorders were minor.

Conclusion: Information and awareness campaigns seem to have minor effects on public attitudes towards mental disorders. Effects of specific campaign messages need to be examined more systematically.

Schlüsselwörter

Evaluation - Kampagne - Aufklärung - psychische Erkrankungen - Bevölkerung

Keywords

evaluation - campaign - awareness - mental health - population

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