CC BY-NC-ND 4.0 · South Asian J Cancer 2023; 12(01): 023-029
DOI: 10.1055/s-0042-1751094
Original Article
Cervical Cancer

Audio-Visual Training Improves Awareness and Willingness of Cervical Cancer Screening among Healthy Indian Women: Findings from a Survey

Priya Ganeshkumar
1   Sainiwas Healthcare, Shivaji Nagar, Wagle Estate, Thane, Maharashtra, India
› Author Affiliations

Abstract

Zoom Image
Priya Ganeshkumar

Objectives We evaluated the impact of a standardized, simple audio-visual (AV) training video developed in regional languages on cervical cancer awareness among apparently healthy women and their willingness to undergo regular cervical cancer screening.

Materials and Methods This cross-sectional noninterventional multicentric survey was conducted in 69 centers across 14 states in India and one center in UAE among women aged between 18 and 88 years attending clinics for a variety of indications. Using a short questionnaire, cervical cancer awareness and willingness to undergo cervical cancer screening were assessed before and after the AV training.

Statistical Analysis In addition to descriptive analysis, improvement in awareness after the AV training was assessed using McNemar's test, and comparison of responses between subgroups was performed using Pearson chi-squared test.

Results The survey was completed by 3,188 apparently healthy women (mean age: 36.8 ± 11.3 years). Before AV training, correct answers were given to only 4/6 questions by majority of the participants; most participants were unaware about the main cause of cervical cancer (1,637/3,188, 51.4%), availability of cervical cancer screening tests (1,601/3,188, 50.2%), and cervical cancer vaccines (1,742/3,188, 54.6%). Only 576 women (18.1%) had undergone cervical cancer screening in the past. After the AV training, the proportion of women correctly responding to all six questions improved significantly (p < 0.05), and 84.4% (2691/3188) women showed willingness to undergo periodic cervical cancer screening. Compared to unmarried and professional women, although married women and home-makers had lower awareness scores, the latter subgroups had more often undergone previous cervical cancer screening.

Conclusion It is possible to improve cervical cancer awareness among healthy women, and to enhance their willingness to undergo regular cervical cancer screening tests using a simple, six minute-long, standardized AV training material.

Author's Contribution

Dr Priya Ganeshkumar was involved in conceptualization, methodology, data collection, curation, and analysis, and writing of original draft and final draft.


Ethical Committee Approval

Since this is a multicentered survey of healthy women and no intervention was performed, and since no identifying information was obtained from the participants, ethics committee approval is not deemed necessary. The entire research was performed with full conformation to the ethical principles enshrined in the Declaration of Helsinki and all other relevant applicable guidelines. Written informed consent was obtained from all participants prior to their enrolment into the study, and participant information was kept completely confidential.


Supplementary Material



Publication History

Article published online:
22 August 2022

© 2022. MedIntel Services Pvt Ltd. This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonDerivative-NonCommercial License, permitting copying and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes, or adapted, remixed, transformed or built upon. (https://creativecommons.org/licenses/by-nc-nd/4.0/)

Thieme Medical and Scientific Publishers Pvt. Ltd.
A-12, 2nd Floor, Sector 2, Noida-201301 UP, India

 
  • References

  • 1 Cervical cancer. National Health Portal of India. Accessed June 5, 2022 at: https://www.nhp.gov.in/disease/reproductive-system/female-gynaecological-diseases-/cervical-cancer
  • 2 The Global Cancer Observatory. WHO- International Agency for Research on Cancer. March 2021. Accessed June 5, 2022 at: https://gco.iarc.fr/today/data/factsheets/populations/900-world-fact-sheets.pdf
  • 3 Globocan 2018- India factsheet. . Accessed June 5, 2022 at: http://cancerindia.org.in/globocan-2018-india-factsheet/
  • 4 Reichheld A, Mukherjee PK, Rahman SM, David KV, Pricilla RA. Prevalence of cervical cancer screening and awareness among women in an urban community in south India-a cross sectional study. Ann Glob Health 2020; 86 (01) 30
  • 5 Jyani G, Chauhan AS, Rai B, Ghoshal S, Srinivasan R, Prinja S. Health-related quality of life among cervical cancer patients in India. Int J Gynecol Cancer 2020; 30 (12) 1887-1892
  • 6 Singh MP, Chauhan AS, Rai B, Ghoshal S, Prinja S. Cost of treatment for cervical cancer in India. Asian Pac J Cancer Prev 2020; 21 (09) 2639-2646
  • 7 World Health Organization - News Release. A cervical cancer-free future: First-ever global commitment to eliminate a cancer. November 2020. Accessed June 5, 2022 at: https://www.who.int/news/item/17-11-2020-a-cervical-cancer-free-future-first-ever-global-commitment-to-eliminate-a-cancer
  • 8 Schiffman M, Castle PE, Jeronimo J, Rodriguez AC, Wacholder S. Human papillomavirus and cervical cancer. Lancet 2007; 370 (9590): 890-907
  • 9 Howley PM, Lowy DR. Papillomaviruses and their replication, chapter 65. In: Knipe DM, Howley PM. eds. Field's Virology. 4th edition. Vol. 2. Philadelphia: Lippincott Williams and Wilkins; 2001: 2197-229
  • 10 Srivastava AN, Misra JS, Srivastava S, Das BC, Gupta S. Cervical cancer screening in rural India: status & current concepts. Indian J Med Res 2018; 148 (06) 687-696
  • 11 Kaarthigeyan K. Cervical cancer in India and HPV vaccination. Indian J Med Paediatr Oncol 2012; 33 (01) 7-12
  • 12 FOGSI Gynaecologic Oncology Committee. FOGSI GCPR Screening and Management of Preinvasive Lesions of Cervix and HPV Vaccination. January 2018. Accessed June 5, 2022 at: http://www.fogsi.org/wp-content/uploads/2018/01/fogsi-gcpr-smplc-cervix-hpv-vaccination-summary-2017-2018.pdf
  • 13 Shankar A, Rath G, Roy S. et al. Level of awareness of cervical and breast cancer risk factors and safe practices among college teachers of different states in India: do awareness programmes have an impact on adoption of safe practices?. Asian Pac J Cancer Prev 2015; 16 (03) 927-932
  • 14 Narayana G, Suchitra MJ, Sunanda G, Ramaiah JD, Kumar BP, Veerabhadrappa KV. Knowledge, attitude, and practice toward cervical cancer among women attending Obstetrics and Gynecology Department: a cross-sectional, hospital-based survey in South India. Indian J Cancer 2017; 54 (02) 481-487
  • 15 Bruni L, Albero G, Serrano B. et al. ICO/IARC Information Centre on HPV and Cancer (HPV Information Centre). Human Papillomavirus and Related Diseases in India. Summary Report 17 June 2019. Accessed June 5, 2022 at: https://hpvcentre.net/statistics/reports/IND.pdf
  • 16 Devarapalli P, Labani S, Nagarjuna N, Panchal P, Asthana S. Barriers affecting uptake of cervical cancer screening in low and middle income countries: a systematic review. Indian J Cancer 2018; 55 (04) 318-326
  • 17 Viens L, Perin D, Senkomago V, Neri A, Saraiya M. Questions about cervical and breast cancer screening knowledge, practice, and outcomes: a review of demographic and health surveys. J Womens Health (Larchmt) 2017; 26 (05) 403-412
  • 18 Gakidou E, Nordhagen S, Obermeyer Z. Coverage of cervical cancer screening in 57 countries: low average levels and large inequalities. PLoS Med 2008; 5 (06) e132
  • 19 US Centres for Disease Control and Prevention. . Cervical cancer. What should I know about screening? Accessed June 5, 2022 at: https://www.cdc.gov/cancer/cervical/basic_info/screening.htm
  • 20 Monica MR, Mishra R. An epidemiological study of cervical and breast screening in India: district-level analysis. BMC Womens Health 2020; 20 (01) 225
  • 21 Van Dyne EA, Hallowell BD, Saraiya M. et al. Establishing baseline cervical cancer screening coverage - India, 2015–2016. MMWR Morb Mortal Wkly Rep 2019; 68 (01) 14-19
  • 22 Singh S, Badaya S. Factors influencing uptake of cervical cancer screening among women in India: a hospital based pilot study. J Community Med Health Educ 2012; 2 (06) 157
  • 23 Patra S, Upadhyay M, Chhabra P. Awareness of cervical cancer and willingness to participate in screening program: public health policy implications. J Cancer Res Ther 2017; 13 (02) 318-323
  • 24 Mahalakshmi S, Suresh S. Barriers to cancer screening uptake in women: a qualitative study from Tamil Nadu, India. Asian Pac J Cancer Prev 2020; 21 (04) 1081-1087
  • 25 Basu P, Sarkar S, Mukherjee S. et al. Women's perceptions and social barriers determine compliance to cervical screening: results from a population based study in India. Cancer Detect Prev 2006; 30 (04) 369-374
  • 26 Catarino R, Petignat P, Dongui G, Vassilakos P. Cervical cancer screening in developing countries at a crossroad: emerging technologies and policy choices. World J Clin Oncol 2015; 6 (06) 281-290
  • 27 Collins F. Using Artificial Intelligence to Detect Cervical Cancer. January 2019. Accessed June 5, 2022 at: https://directorsblog.nih.gov/2019/01/17/using-artificial-intelligence-to-detect-cervical-cancer/
  • 28 Siddharthar J, Rajkumar B, Deivasigamani K. Knowledge, awareness and prevention of cervical cancer among women attending a tertiary care hospital in Puducherry, India. J Clin Diagn Res 2014; 8 (06) OC01-OC03
  • 29 Sivaram S, Majumdar G, Perin D. et al. Population-based cancer screening programmes in low-income and middle-income countries: regional consultation of the International Cancer Screening Network in India. Lancet Oncol 2018; 19 (02) e113-e122
  • 30 Vora K, Mcquatters L, Saiyed S. et al. Knowledge, attitudes, and barriers to screening for cervical cancer among women in India: a review. WCRJ 2020; 7: e1504
  • 31 Aswathy S, Quereshi MA, Kurian B, Leelamoni K. Cervical cancer screening: current knowledge & practice among women in a rural population of Kerala, India. Indian J Med Res 2012; 136 (02) 205-210
  • 32 Kadian L, Gulshan G, Sharma S. et al. A study on knowledge and awareness of cervical cancer among females of rural and urban areas of Haryana, North India. J Canc Educ 2020
  • 33 Chauhan AS, Prinja S, Srinivasan R. et al. Cost effectiveness of strategies for cervical cancer prevention in India. PLoS One 2020; 15 (09) e0238291