Facial plast Surg 2006; 22(1): 075-080
DOI: 10.1055/s-2006-939956
Copyright © 2006 by Thieme Medical Publishers, Inc., 333 Seventh Avenue, New York, NY 10001, USA.

Legal Examination of Physician Advertising on the Internet

Jenny Carroll1
  • 1Health Law Practice Group of WolfBlock Brach Eichler, Roseland, New Jersey
Further Information

Publication History

Publication Date:
29 May 2006 (online)

ABSTRACT

The Internet provides an invaluable resource to physicians seeking to market healthcare services to consumers. No longer considered an unethical practice, physician advertising has transformed over the years into an indispensable business tool in the medical community. While the Internet creates opportunities to reach vast numbers of individuals in a timely and cost-effective manner, physicians must be vigilant in adhering to laws, rules, and regulations designed to protect the public from false and deceptive practices.