Legal Examination of Physician Advertising on the Internet
29 May 2006 (online)
The Internet provides an invaluable resource to physicians seeking to market healthcare services to consumers. No longer considered an unethical practice, physician advertising has transformed over the years into an indispensable business tool in the medical community. While the Internet creates opportunities to reach vast numbers of individuals in a timely and cost-effective manner, physicians must be vigilant in adhering to laws, rules, and regulations designed to protect the public from false and deceptive practices.
American Medical Association - Federal Trade Commision - general jurisdiction - hyperlink - Internet - long-arm justice - pop-up - specific jurisdiction - telemedicine - terms and conditions of use - U.S. Food and Drug Administration - website