The influence of social media on the decision to undergo plastic surgery

▪ ABSTRACT

Introduction:

Over the years and with the proportional growth of social media, focused mainly on the cult of the body and perfection, the demand for plastic surgeries has increased overwhelmingly, awakening an endless desire for body change, most of the time with “unrealistic” promises” from some professionals.

Method:

Research consisting of 62 female and male patients, aged between 22 and 61 years, residing in the state of São Paulo, who have already undergone a plastic surgery procedure and/or will undergo plastic surgery and cosmiatry procedures, who responded to the questionnaire “The influence of social media on plastic surgery”.

Results:

The results demonstrate that the media plays an important role in choosing a plastic surgeon, especially when the success of plastic surgery and cosmetic surgery procedures is demonstrated through before and after photos.

Conclusion:

Plastic surgery is a medical specialty that plays a fundamental role in the aesthetic and psychological transformation of many individuals, however, it is important to highlight the need for an ethical approach, to guarantee patients’ well-being and excellence in medical practice.

Keywords:

Social media - Plastic surgery procedures - Motivation - Ethics - Health’s judicialization

Institution: Hospital Ruben Berta, São Paulo, SP, Brazil.

Publication History

Received: 29 July 2023

Accepted: 30 April 2024

Article published online:
20 May 2025

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