Download PDF
CC BY 4.0 · Revista Brasileira de Cirurgia Plástica (RBCP) – Brazilian Journal of Plastic Surgery 2024; 39(03): 217712352024rbcp0924pt
DOI: 10.5935/2177-1235.2024RBCP0924-PT
Artigo Original

Plastic surgery and celebrity behavior change: Hiding and revealing

Article in several languages: português | English
LUCAS MONTEIRO CHAVES 
1   Pontifícia Universidade Católica de Campinas, Faculdade de Medicina, Campinas, SP, Brasil.
,
ISABELLA WUILLAUME MARINO 
1   Pontifícia Universidade Católica de Campinas, Faculdade de Medicina, Campinas, SP, Brasil.
,
AGUINALDO GONÇALVES 
1   Pontifícia Universidade Católica de Campinas, Faculdade de Medicina, Campinas, SP, Brasil.
› Author Affiliations
› Further Information
  Permissions and Reprints

▪ ABSTRACT

Introduction:

The recent Resolution of the Federal Council of Medicine (CFM) No. 2,336/23, which allows for broader dissemination of medical services, sheds light on the relationship between Plastic Surgery and the media. This, in addition to body dissatisfaction and sociocultural issues, is a factor that contributes to women representing 86.3% of recipients of procedures in this specialty worldwide. The objective is to develop a reference panel of real situations of how female celebrities publicly address their plastic surgeries in the media.

Method:

A qualitative study of the Descriptive-Analytical Essay type was carried out with online data collection. Publications from three nations, Brazil, the United Kingdom, and the United States of America, from websites, magazines, newspapers, and social media materials were used.

Results:

The construction of an evolutionary reference panel consisting of real situations reveals the sequence of two main phases: concealment and unveiling. In the first, female celebrities denied that their changes in physical appearance were the result of surgical interventions, as in the emblematic cases of actresses Marilyn Monroe and Jennifer Laurence and television star Kim Kardashian. Regarding the revelation, especially in Brazil, famous personalities began to treat their plastic surgeries with greater transparency, such as singer Anitta and TV presenter Xuxa. On social networks, it became common to find users documenting their own experiences with procedures in this specialty.

Conclusion:

Plastic surgery probably gained a greater presence in the media with the popularization of cosmetic surgery, a process in which the acceptance of celebrities and the publicity of procedures are significant.

Keywords:

Surgery, plastic - Social media - Famous persons - News - Plastic surgery procedures

Institution: Pontifícia Universidade Católica de Campinas (PUC Campinas), Faculdade de Medicina, Campinas, SP, Brazil.




Publication History

Received: 29 January 2024

Accepted: 26 July 2024

Article published online:
22 May 2025

© 2024. The Author(s). This is an open access article published by Thieme under the terms of the Creative Commons Attribution 4.0 International License, permitting copying and reproduction so long as the original work is given appropriate credit (https://creativecommons.org/licenses/by/4.0/)

Thieme Revinter Publicações Ltda.
Rua do Matoso 170, Rio de Janeiro, RJ, CEP 20270-135, Brazil

Bibliographical Record
LUCAS MONTEIRO CHAVES, ISABELLA WUILLAUME MARINO, AGUINALDO GONÇALVES. A cirurgia plástica e a mudança de comportamento de celebridades: Ocultando e desvelando. Revista Brasileira de Cirurgia Plástica (RBCP) – Brazilian Journal of Plastic Surgery 2024; 39: 217712352024rbcp0924pt.
DOI: 10.5935/2177-1235.2024RBCP0924-PT