„Bitte erklären Sie mir das noch genauer!“ – das Kognitionsbedürfnis von Pferdehaltern in der Tierarzt-Kunden-Beziehung

Die Beziehung zwischen Tierarzt und Tierbesitzer kann den Behandlungserfolg stark beeinflussen. Doch welcher Zusammenhang besteht zwischen der Qualität der Tierarzt-Kunden-Beziehung und dem Kognitionsbedürfnis von Pferdehaltern? Und welche weiteren Faktoren können diese Beziehung verbessern? Um diese und weitere Fragen beantworten zu können, wurden in einer Studie 302 Reiter befragt.

Publication History

Article published online:
24 June 2024

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