Semin Hear 2016; 37(04): 325-339
DOI: 10.1055/s-0036-1593998
Review Article
Thieme Medical Publishers 333 Seventh Avenue, New York, NY 10001, USA.

Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World

DAnne Rudden
1   Private Practice, Longmont Hearing and Tinnitus Center, Longmont, Colorado
› Author Affiliations
Further Information

Publication History

Publication Date:
22 December 2016 (online)


Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar with the skills necessary to actively create, implement, and track the effectiveness of their marketing strategy using proven methodologies.