Substrate selectivity by means of synthetic catalysts remains a challenging topic
               in chemistry. Here, a catalytic system combining an iodo-BODIPY photosensitizer and
               quinine was evaluated in the competitive photooxygenation of non-hydrogen and hydrogen-bond-donor
               substrates. The ability of quinine to activate hydrogen-bond-donor substrates towards
               photooxygenation was reported and the results were benchmarked with photooxygenation
               experiments in the absence of quinine.
            
         Key words
photooxygenation - singlet oxygen - substrate selectivity - BODIPY - oxidation