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CC BY-NC-ND 4.0 · Semin Hear
DOI: 10.1055/s-0045-1812038
Review Article

Tracking Change: What MarkeTrak and EuroTrak Reveal About Global Hearing Aid Trends

Authors

  • Thomas A. Powers

    1   Hearing Industries Association, Washington, District of Columbia
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Abstract

The MarkeTrak survey has been conducted approximately every 2 to 3 years by the Hearing Industries Association (HIA) since 1989. It provides insights into trends and consumer viewpoints on the products and services provided by the hearing aid industry. The EuroTrak survey is conducted by the European Hearing Instrument Manufacturers Association (EHIMA) and collects key data on several countries in Europe and Asia. Although conducted separately, there are multiple areas of corresponding longitudinal data across the MarkeTrak and EuroTrak surveys, allowing comparisons within and between these markets.

Keywords

hearing aids - hearing aid adoption - adoption rate


Publication History

Article published online:
09 October 2025

© 2025. The Author(s). This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonDerivative-NonCommercial License, permitting copying and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes, or adapted, remixed, transformed or built upon. (https://creativecommons.org/licenses/by-nc-nd/4.0/)

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