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Open Access
CC BY-NC-ND 4.0 · Semin Hear
DOI: 10.1055/s-0045-1812042
Review Article

MarkeTrak 2025: Consumer Perspectives on Hearing Health in an Evolving Market

Authors

  • Bridget Dobyan

    1   Hearing Industries Association, Washington DC

  • Janette Kihm

    2   AZ Marketing Research, Inc., St. Paul, Minnesota
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Abstract

MarkeTrak has been monitoring trends within the hearing industry for nearly 40 years. The latest edition, MarkeTrak 25, examines adoption rates, satisfaction with devices and professionals, coverage for hearing aids, and more. In this survey, OTC hearing aids were added to the device list to understand how they fit into the market and whether OTC buyers are using professional assistance, even though it is not required by the FDA for purchase. Key findings indicate that the overall adoption rate for all hearing devices (including earbuds with hearing improvement features) has increased to over half, satisfaction levels with devices and professionals have remained stable and very high, and financial assistance has increased since the last survey.

Keywords

hearing aid adoption - self-reported hearing difficulty - hearing aid satisfaction


Publication History

Article published online:
03 October 2025

© 2025. The Author(s). This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonDerivative-NonCommercial License, permitting copying and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes, or adapted, remixed, transformed or built upon. (https://creativecommons.org/licenses/by-nc-nd/4.0/)

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