Abstract
Journals fill several important roles within academic medicine, including building
knowledge, validating quality of methods, and communicating research. This section
provides an overview of these roles and highlights innovative approaches journals
have taken to enhance dissemination of research. As journals move away from print
formats and embrace web-based content, design-centered thinking will allow for engagement
of a larger audience. Examples of recent efforts in this realm are provided, as well
as simplified strategies for developing visual abstracts to improve dissemination
via social media. Finally, we hone in on principles of learning and education which
have driven these advances in multimedia-based communication in scientific research.
Keywords
open access - #VisualAbstract - cognitive theory of learning
