Basics of Marketing for Audiologists

ABSTRACT

Practice patterns in audiology are changing rapidly. In the past, clinicians typically worked for physicians, hospitals, universities, or other similar establishments. However, as the profession begins a new century, audiologists are shifting to private practice in record numbers. This article describes the fundamental aspects of marketing as they apply to audiology practice. Although not intended to be a detailed presentation, the basic principles of marketing are offered as a primer on this important component of everyday audiology practice management.

KEYWORDS

Branding - target markets - market segmentation - product offering - marketing mix - competition

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