Eur J Pediatr Surg 2014; 24(04): 313-316
DOI: 10.1055/s-0034-1386648
Review Article
Georg Thieme Verlag KG Stuttgart · New York

How Pediatric Surgeons Use Social Media to Attract New Patients

Ron Romano
*  Ron Romano is President of and CEO of Instant Marketing Systems Corp. He is coauthor of the book, “The Internet Survival Guide for Doctors” and the “Million Dollar Implementation Blueprint System.”
Neil Baum
1  Department of Urology, Tulane Medical School, Louisiana, United States
**  Dr. Neil Baum is a practicing physician in New Orleans and is the coauthor of “Marketing Your Clinical Practice-Ethically, Effectively, and Economically” and the medical advisor for the Internetdoctor (www.internetdoctor).
› Author Affiliations
Further Information

Publication History

09 June 2014

03 July 2014

Publication Date:
11 August 2014 (online)


Social media has changed the landscape of online interaction for all doctors including pediatric surgeons. Of course the public including our patients and potential new patients having immediate access to these sites through mobile devices and iPads has contributed immensely to this phenomenon. Nonetheless, it seems that we are all rushing to get in front of our target audience and to engage in a relationship with them in a cost-effective fashion. This article will discuss the role of the Internet and media and how you can use this technology to attract new pediatric patients to your practice.